In this session, we will discuss the definition of organizational goals and their importance.
Definition of Organizational Goals?
Organizational goals are the types of points where the end of organization activities. In simple words, it is the endpoint that top managers want to reach that’s why goals provide direction about what is to be done. They guide the actions of the organization. The goal is the focal point of using resources. They guide how to the best result to be achieved. Goals serve as standards for measuring performance. So that all activities of an organization are aimed at the achievement of goals then the goals without action are dreams.
In other words, the existence of an organization is the main reason for the organizational goals. So if the organization fails to achieve its goals by any problem then it can be say that it has faile in its objectives. The successes and effectiveness of organizational are critical by goals. That’s why goals are in fact, to provide, an idea about the character, intentions, activities, and behavior of an organization. Goals are only the general statement about the intentions of the organization. The goals are more precise, measurable, specific, and focused statements. (definition of organizational goals).
The desired state of profit and success by created in an attempt to achieve organizational goals. General goals are found in the mission/vision statement of the company, but details of those goals are define in the business plan.
According to Amitai Etzioni
The goal may be define as a desired state of affairs that organizations attempt to realize.
According to Koontz and Weihrich Goals are the ends toward which activity is aim they are the results to be achieve.
According to Ivancevich, Donnelly, and Gibson Organizational goals are the board aims which serve as guides for actions.
In the session on the definition of organizational goals, we will also discuss the importance of organizational goals.
The importance of organizational goals can be dedicated to the following points.
- Focus the attention of individuals and groups on specific activities and efforts of the organization.
- Provide a source of legitimacy to action by members.
- Serve as a standard of performance.
- Affect the structure of the organization.
- Provide clues about the Nature and Character of the organization.
Focus Attention of individuals and groups to specific activities and efforts of an organization
It will help them channel their activities towards attaining the organization’s goals when the organization’s goals are known to individuals and groups. In other words the organizational goals the course of action to the individual and groups that will be helpful and complementary to the achievement of goals. (definition of organizational goals).
Provide a source of legitimacy to action by members
It will promote legitimacy and justification to individuals or group’s actions and decisions when the course of action has been decided for the individuals and the groups within the framework of organizational goals.
Serve as a standard of performance
Organizational goals provide a measure of an individual’s or group’s performance. it may help the organization members to evaluate the level of their performance in the perspective goals.
Affects the structure of the organization
Goals and structure are intimately related to each other. The relationship among people in the form of authority and responsibility or the position to be create at different levels has to decide on the basis of organizational goals. In other words, what the organization proposes to do will be determine by the organizational setup it will structure. similarly, it will be the structure also which will influence the goals. (definition of organizational goals)
Provide clues about the Nature and Character of the organization
The Nature and character of an organization may be known by its goals. for instance, the goal of maintaining the quality of the product without much regard to return on investment may help the outsider to hold the organization and its members in very high esteem.
Peter Drucker emphasizes the point that goals are important in every area of enterprise more especially when performance and results are directly related to its survival and prosperity. (definition of organizational goals).
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